Astrid Kristine Bjerke, Verisure
Are you a consumer-facing brand that wants to future-proof your business? Or a B2B business that wants to get ahead of the competition?
Ready to truly understand how Customer Centricity is the silver bullet to sustainable success? How it affects each part of your business, and what to do to make lasting changes for you and your customers?
If you are concerned about the rapid change in the economy, consumer behaviour, customer churn, retaining and engaging your talent, and the potential barriers and friction in your customer experience, then creating a Customer Centric organisation is key to staying ahead of the curve in these changing times.
This immersive interactive day will educate, inspire, and uncover key ways to adapt your business to put the customer at the heart of everything you do. You will gain insight into your business and what is working and what’s not, and come away with quick wins to improve your customer lifetime value, employee engagement and how to measure your business success.
Martin will tailor the MBA in a Day to your business, challenges, and objectives.
Martin has partnered with the Oxford College of Leadership and Management and Oxford College of Marketing to create the first-ever Mini-MBA in Customer Centricity.
This is the must-have course for business owners and senior management across consumer-facing sectors who want to ensure the future success of their business. Or anyone who wants to fast track their career by improving their knowledge and customer experience.
This MBA will help you future-proof your business and be ready for the next generation of consumers. Customer Centricity is far broader than most businesses understand it to be, so much more than what happens when someone walks into a store. It touches every aspect of an organisation, from what you stand for and your culture to supply chain and diversity.
You will learn how to drive customer-led change within the business and the KPIs and measures that will give you a far greater view and insight of what’s working well and what’s not and what needs to change to maximise the sales and profitability of the business.
Made up of 10 on-demand modules plus four live online sessions, the course takes approximately 13 weeks to complete. You will be required to complete all ten modules and a practical assessment project to achieve the ‘Mini MBA in Customer Centricity’.
GSK Consumer Healthcare
Ciara Charlotte Munnelly
Head of Customer Experience, Schuh
GSK Consumer Healthcare