books

Martin is the author of two best-selling books. 100 Practical Ways to Improve Customer Experience is seen as definitive within the sector and was shortlisted for the Business Book of the Year Award 2019 and The Power of Customer Experience, the must-have book on how to use Customer-centricity to drive sales and profitability.

Martin Newman speaking at events

100 Practical Ways to Improve Customer Experience image

Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.

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The Power of Customer Experience

In The Power of Customer Experience, Martin presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed.

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