The 10 New ROIs
Return on Inspiration
Setting our colleagues up for success
Return on Integrity
Building trust with our customers
Return on Inclusion
Creating a business that better reflects our customers
Return on Image
Demonstrating true social responsibility
Return on Intervention
Demonstrating true social responsibility
Return on Interaction
Being present where our customers want us to be
Return on Improvements
Shifting from mere transactions to becoming a service provider
Return on Involvement
Shifting from mere transactions to becoming a service provider
Return on Insight
Leveraging actionable insights to improve performance rather than just reporting data
Return on Innovation
Continuously advancing and improving our offerings at pace
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In this ebook, Martin challenges the traditional ROI model and presents ten new metrics that reflect what truly matters to consumers and how businesses can create sustainable commercial success and customer lifetime value.
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