Martin Newman discusses the current state of the high street and how retailers can build lasting engagement, in this video from Kogan Page.
In the video, Martin sits in conversation with Professor Malcolm McDonald, marketing expert and emeritus professor at Cranfield University.
The two industry experts discuss the disruption currently taking over the retail space, and how becoming customer-centric can help high street retailers retake some ground. Topics such as store proposition, personalisation and brand management are covered.
Martin is the author of the book 100 Practical Ways to Improve Customer Experience, published by Kogan Page and co-authored with Malcolm McDonald. In the book, Martin offers tips and advice to all consumer-facing verticals.