Work Experience

Andrew Horton, Retail Director, Ben Sherman

"We engaged Martin Newman shortly after the launch of our e-commerce business, as sales were somewhat below our forecasts. Martin undertook a complete audit of our site, infrastructure and processes, identifying a number of quick wins and mid to long term improvements. As a result sales quickly started to exceed forecast and the extra revenue gave immediate payback on Martin’s fees. Personable and authoritative, he quickly won the trust and support of our e-commerce team, ensuring that all were working for the same goals and implementing best practice. I wouldn’t hesitate to use Martin’s consultancy service again.”

Iain Miller, eBusiness Manager, arco

"As a leading e-commerce consultant, we engaged Martin to help us improve the performance of our e-commerce channel. He undertook a detailed audit of our existing user experience and analytics data. Whilst we are still in the process of implementing his recommendations, it is obvious even at this juncture that his insight will help us drive a step increase in the commercial performance of arco’s online channel.

I’d recommend any business with an e-commerce channel to engage him, because although you might think you’re doing well online, Martin’s insight will demonstrate key areas for optimisation that will make a big difference to your sales and all other KPIs.”

Jennifer Burgos, Commercial manager, Science Museum

"Martin has an extraordinary amount of knowledge in the e-commerce sector and it is safe to say without his professionalism and his astute negotiation skills we would not have delivered our e-commerce proposition on time and on budget. Martin's business guidance and recommendations have only ever delivered positive and financially beneficial results. Martin is an exemplary professional and I am looking forward to working with him on the next project”

Zrinka Fadini, Head of Online sales, T-Mobile Croatia

“Martin worked for T-Mobile Croatia on an e-commerce project. He is a dedicated e-commerce professional who tackles business tasks and challenges in a straight forward way and with a great deal of personal energy, professionalism and attention to detail. I'd have no hesitancy in recommending him to any organisation needing some additional support for their e-commerce operation."

Alexander Martensen – Larsen, Executive Director, IC Companys (Matinique, In Wear, Peak Performance, Tiger of Sweden)

“With Martin's extensive e-commerce experience within the retail and fashion sectors, it was an easy choice to engage him as an e-commerce consultant to take IC Companys and our brands through a requirements gathering and supplier selection process. We have been pleased with the outcome of this. As a multi brand owner, stakeholder engagement was a critical part of this process and he has helped get commitment and gain consensus from various key stakeholders in our business as well as helping to shape our vision, strategy and roadmap for the e-commerce channel. We intend to continue to call upon Martin's input and expertise as we roll out e-commerce across our business and would have no hesitation in recommending him to anyone other business in need of some guidance in this space.”

John Fisher, Head of ebusiness, Mars Drinks

“I have worked with Martin on a number of ecommerce projects and he has a vast and deep knowledge of the global ecommerce space. He brings a wealth of experience from a number of clients and former employers and I'd be hard pressed to find someone with a wider breadth of ecommerce experience. He is focused, strategic and delivers great results.”

Sarah Murray, Associate Director, Jefferson Maguire

“Martin was first introduced to me in 2007 whilst working on a search for an eCommerce Director. I was told that there is nothing that Martin doesn’t know about eCommerce having been at the forefront of the eCommerce industry. They were absolutely right! Through my work in the eCommerce sector Martin is extremely well known and is often referred to as the UK expert in this space. He has a wealth of experience across a range of sectors. His core competencies are marketing, website optimisation and ecommerce strategy/development. These skills are coupled with an individual who is very inspirational, personable and someone who can make a massive impact within an organisation. I often speak to clients who are at the early stages of planning their eCommerce structure and whenever I am asked my guidance on who I know that could help them set the strategy and grow their eCommerce division Martin is always the name I mention. In the years I have known Martin he has advised me and been an excellent source of referrals and I will continue to recommend him.”

Harvey Flather, Business Manager, Conchango (EMC Consulting)

“Martin is the most knowledgeable and professional person I know in the field of Ecommerce. Having worked with him in 2008 on a number of retail projects he was able to bring his Vast experience, market knowledge and enthusiasm into all aspects of his work. He has always found time to help his colleagues, providing them with individual support as he is extremely dedicated and conscientious.”

Darren Jessop, Managing Director and Owner, Six

“E-commerce is an industry with too many who over promise and under deliver but in Martin you have someone with true insight, genuine experience in e-commerce, retail, marketing and consultancy and crucially, a track record and reputation to back up the promise. A glance through the other recommendations clearly demonstrates Martin's ability and reputation and any e-commerce project under his stewardship will be tightly managed, commercially focused and, ultimately, financially successful.”

Dan Wilkinson, Senior Business Consultant, Conchango

“Martin is one of the most experienced ecommerce practitioners I've worked with, and his depth of knowledge in this field cannot be underestimated. He has a refreshingly pragmatic, 'real-life' focus and a razor-sharp awareness of the online landscape that combine to deliver innovative yet realistic solutions, and is rarely without intelligent, well-articulated input. I enjoyed working with him very much indeed!”

Craig MacKinnon Smith, Brand Communications Director, Ted Baker

“Martin is a fine example of what can be achieved by applying an extensive and varied background to a thirst for new challenges. He tackled the numerous issues (opportunities) of heading up a growing e-commerce proposition with the zeal of a newly elected presidential candidate. His understanding of the detail and tireless commitment to the bottom line was as refreshing as it was rewarding.”

Mitz Dhanji, E-commerce Manager, Ted Baker

“I had the pleasure of working with Martin whilst at Ted Baker. He is an extremely dedicated and committed individual who has a huge amount of e-commerce and marketing knowledge. His real world experience combined with the drive and thirst to exceed targets is refreshing as well as very contagious. I found Martin to be very generous with his experiences and knowledge and in a relatively short time I was able to learn a great deal. I would have no hesitation in recommending Martin and I hope I have the chance to work with him again sometime in the future.”

Work Experience