Optimise Your E-Commerce Channel Now

13th February 2009

For those multi channel retailers whose e-commerce channel is relatively mature, the growth rates enjoyed over recent years are flattening somewhat. Gone is the hockey stick/J curve of 80% to 100% annual growth. This coupled with the tough economic climate will see many retailers conserve cash and large scale site or platform redevelopments will be put on hold.

But don’t fret, there are many things you can do to improve the performance of your existing site and other aspects of the e-commerce channel.

But there is no hiding place now. You must be clear on what the benchmarks are in your sector for e-commerce, and this should be your yardstick for determining how successful the channel is.

I guarantee you that no matter how good you think your site is, you can always find a host of ways to fine tune it, and don’t forget that small incremental changes on your website will make a huge difference to your key performance metrics.

For more information on how to optimise your website and the other areas in your e-commerce business come and listen to my presentation at the Retail Week e-commerce summit on February 18th at the Millennium Hotel, Gloucester Road, London. Alternatively drop me a line at; .(JavaScript must be enabled to view this email address)

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