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Some of you reading this may have seen, read or heard my rants about the lack of synergy between the online and offline customer experience that is prevalent in many multi channel retailers (In the UK).

You may also have heard me say (On…

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How long have we been hearing about ‘m commerce?’

Mobile commerce was born in 1997 when the first two mobile phone enabled Coca Cola vending machines were installed in the Helsinki area in Finland. They used SMS text messages to send the payment to the vending machines.

But while it’s…

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What causes e-commerce projects to fail?

There are many reasons why e-commerce projects fail, some of the more common ones are as follows;

1. When there isn’t an experienced e-commerce practitioner on the board, this often leads to key decisions being taken without the depth of…

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Picture the scene; walking into your favourite retailer you’re forced to turn left to buy something, or turn right into a separate area to experience the brand, you simply can’t do both at the same time. Even better, walking into another of your favourite shops you ask a…

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Some future events…

11th May 2009

I’m going to be presenting at the Ecommerce Expo North event at the Hilton Hotel, Deansgate, Manchester on the 2nd June.

I’m also going to be running some e-commerce clinics and working at the Shop.org e-commerce bootcamp in Las Vegas in September (21st-23rd)

‘

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Multi channel/Cross channel

So what’s it all about?

 

You will I’m sure have heard the phrase, ‘multi channel integration’ frequently, however do you really know what it means to your business or how…

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‘Build it and they will come’ still appears to be the belief of a number of businesses. But while a website can extend the reach of a brand and…

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Drapers is backing the British Clothing Industry Association’s (BCIA) campaign for the government to support the UK fashion and retail industries by offering credit insurance on domestic orders.

The BCIA believes the government has a duty to channel some of the cash set aside to support…

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For those multi channel retailers whose e-commerce channel is relatively mature, the growth rates enjoyed over recent years are flattening somewhat. Gone is the hockey stick/J curve of 80% to 100% annual growth. This coupled with the tough economic climate will see many retailers conserve cash and large scale site…

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Some news…

13th February 2009

Some updates to my activity;

On behalf of Econsultancy, I have compiled a best-practice report for e-commerce project implementation. This is due to be published within the next few weeks. Keep an eye on http://www.Econsultancy.com

Next week on the 18th February, I will be presenting at the Retail Week…

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A Rant About Delivery

17th January 2009

Call me old fashioned if you will, but I still believe in the premise that when a customer places an order online, they should receive their goods within the timeframe highlighted by the retailer. Or better still, they should actually receive their order at all!

How about really stretching it…

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Introduction

Clearly we are in the grip of an economic storm, and very few if any retailers will escape unscathed. Most retailers normally experience a downturn in a weakening economy. However, as consumers rein in spending, a downturn is usually not distributed equally among all retailers. The extent of the…

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Martin Newman is one of the UKs most experienced and respected e-commerce practitioners and he has been involved in multi channel retailing for over 25 years having had P&L responsibility for retail, direct mail, e-commerce, kiosks and call centre channels for a number of retailers including Ted Baker, Harrods, Pentland brands (Speedo, Kickers, Boxfresh etc) Burberry and Intersport.

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