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USER EXPERIENCE: TIME TO LOOK AT THE BIG BOYS
12th September 2009
Some of you reading this may have seen, read or heard my rants about the lack of synergy between the online and offline customer experience that is prevalent in many multi channel retailers (In the UK).
You may also have heard me say (On…
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Martin Newman is one of the UKs most experienced and respected e-commerce practitioners and he has been involved in multi channel retailing for over 25 years having had P&L responsibility for retail, direct mail, e-commerce, kiosks and call centre channels for a number of retailers including Ted Baker, Harrods, Pentland brands (Speedo, Kickers, Boxfresh etc) Burberry and Intersport.
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