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Why e-commerce projects fail
30th June 2009
What causes e-commerce projects to fail?
There are many reasons why e-commerce projects fail, some of the more common ones are as follows;
1. When there isn’t an experienced e-commerce practitioner on the board, this often leads to key decisions being taken without the depth of…
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Picture the scene; walking into your favourite retailer you’re forced to turn left to buy something, or turn right into a separate area to experience the brand, you simply can’t do both at the same time. Even better, walking into another of your favourite shops you ask a…
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Martin Newman is one of the UKs most experienced and respected e-commerce practitioners and he has been involved in multi channel retailing for over 25 years having had P&L responsibility for retail, direct mail, e-commerce, kiosks and call centre channels for a number of retailers including Ted Baker, Harrods, Pentland brands (Speedo, Kickers, Boxfresh etc) Burberry and Intersport.
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