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Cross channel/multi channel integration
28th April 2009
Multi channel/Cross channel
So what’s it all about?
You will I’m sure have heard the phrase, ‘multi channel integration’ frequently, however do you really know what it means to your business or how…
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Marketing is the key driver for recruitment and retention
2nd April 2009
‘Build it and they will come’ still appears to be the belief of a number of businesses. But while a website can extend the reach of a brand and…
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Martin Newman is one of the UKs most experienced and respected e-commerce practitioners and he has been involved in multi channel retailing for over 25 years having had P&L responsibility for retail, direct mail, e-commerce, kiosks and call centre channels for a number of retailers including Ted Baker, Harrods, Pentland brands (Speedo, Kickers, Boxfresh etc) Burberry and Intersport.
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