Martin Newman discusses the current state of the high street and how retailers can build lasting engagement, in this video from Kogan Page.
In the video, Martin sits in conversation with Professor Malcolm McDonald, marketing expert and emeritus professor at Cranfield University.
The two industry experts discuss the disruption currently taking over the retail space, and how becoming customer-centric can help high street retailers retake some ground. Topics such as store proposition, personalisation and brand management are covered.
In the video, Andy talks about the experience gained in the role, and offers up some of the lessons he has learned. He and Martin discuss customer-centricity in the retail space, as well as how Andy applied this at House of Fraser.
They also touch on the use of technology within House of Fraser and the development needed to push your brand forward.
Andy Harding is currently the CEO of Alamy. In the past he has held key roles with other brands such as Carphone Warehouse, Ryman and BHS. He is also an advisor to Poq and Yext.
Martin speaks about retail multichannel inspiration at the 2016 Practicology conference.
One thing Martin emphasizes is that there is no one golden path to multichannel success. Rather, a brand must weave together a comprehensive multichannel experience.
The power no longer sits with the retailer. The advent of the internet and more advanced technology means that the customer has more choice and power than ever before. The onus is now on the retailer to make each customer journey as seamless and hassle-free as possible. Martin brings in examples from Target, Doddle and Enjoy.com as retailers who are going above and beyond with their customer propositions.
Practicology created ‘The Customer Mix‘ as a response to ‘The Four Ps’ of marketing; a new tool to help not just with customer acquisition but with customer retention. As Martin says, “Once someone’s given us their hard-earned cash, what are we doing to get them to come back to us?”
Martin was invited onto BBC World News to discuss the growing phenomenon of Black Friday, and what it means for UK retailers.
Black Friday is a relatively new player in the shopping world, coming up behind Chinese Singles’ Day and Indian Diwali as a nationwide event. Traditionally the first Friday after the American Thanksgiving, Black Friday normally heralds price cuts and savings for shoppers as the influx of spending pushes businesses into profit for the first time in the year.
Martin discusses the repercussions of Black Friday in the UK market; whether the revenue collected is worth the extra effort of buying in to Black Friday, or whether it’s incremental in the run up to Christmas.
Martin joins fellow ecommerce afficionados experts to discuss the lure of the online market, in this video from ITE Global.
The foursome discuss the rapid evolution of ecommerce in the retail space, and the potential for more intuitive channels. Retail is a fast-changing terrain, and it is clear that businesses must learn to adapt to stay relevant.
Martin talks about the contrast between mobile and desktop shopping, and the way in which consumers embrace portable shopping.
Read more of Martin’s thoughts on mobile shopping here.