About Martin

My profile

martin newman smiling

Martin Newman is well known in the ecommerce industry thanks to his strong views and inimitable presentation style. When he’s not on a plane, on stage at a conference or meeting clients, he likes to keep up with his beloved football team Celtic FC.

Widely considered a thought leader, with deep experience of the European, US and Asia Pacific markets, Martin Newman is known globally as one of the foremost authorities on customer experience. His achievements cover over 35 years in Retail, heading up the Multichannel operations of some of the world’s leading brands including Burberry, Intersport, Pentland Brands (Speedo, Berghaus), Harrods and Ted Baker.

In August 2018 Martin released his first book, 100 Practical Ways to Improve Customer Experience. The book provides both strategic and practical advice, focusing on multichannel industries that face major challenges from disruptive brands. Drawing on Martin’s extensive experience in the retail space, the book details tips and pointers that all consumer facing businesses can action to become customer-centric. The book is available to buy worldwide.

Martin has been listed in various industry leader lists including being listed on Retail Week’s top 50 eTail Power List for five years in a row. He has been named in Retail Insiders top 100 Retail movers & shakers list for a number of years consecutively and on the British Vogue Online Fashion 100.

He has been a judge of numerous awards including the World Retail Awards, the Customer Experience awards, the Retail Insider awards, the PayPal eTail Awards and the Online Retail Awards of Australia.

Martin is also a regular contributor to various industry titles including Retail Week (UK) and Power Retail (Australia) and has been cited dozens of times in other publications. Martin can also be seen predicting the performance of Black Friday on the BBC and on 11/11 singles
day in China on Alizila.

He has shared a stage with the founder of the worldwideweb, Sir Tim Berners-Lee at the World Retail Congress, to talk about what’s next for the web and what it means for retailers.

Martin Newman at the World Retail Congress

Martin presents keynotes, chairs conferences and moderates panels at more than 20 events annually, some of which have included:

  • Retail Week Live (London)
  • Shoptalk (Copenhagen, Las Vegas)
  • British Retail Consortium (London)
  • Seamless retail (Dubai, Singapore, Australia)
  • World Retail Conference (Dubai, Rome, Paris, Madrid)
  • Customer futures (Hong Kong)
  • Global eCommerce Leaders Forum (New York)
  • Retail Week Hackathon Head Judge (London)
  • Shop.org (Chicago, Las Vegas)
  • Retail Plus (Amsterdam)
  • Savant E-Commerce (Berlin and London)
  • iMedia (Australia)
  • Sports Interactive (Amsterdam)
  • Etail (London)
  • Sun Capital Conference (Mountain View, CA)

As the Founder and Executive Chairman of Practicology, a leading global strategic eCommerce and Multichannel consulting practice, Martin has grown the business to over 50 full time employees, and a global footprint with offices in London, Hong Kong, Melbourne and Sydney, as well as clients in the United States and EU. He has a list of household clients including Tesco, Boots, House of Fraser, B&Q, Waitrose, Ted Baker, Barbour, Hobbycraft, adidas, Nike, Thomas Pink, Esprit, Kathmandu and Wilkinson to name a few.

Martin is a board member of renowned retail company White Stuff, acts as digital advisor to Breast Cancer Care and sits on the advisory board of Yext, a leading digital knowledge management provider.

white stuff company logobreast cancer care logoyext logo

Martin is also a member of the prestigious KPMG IPSOS Retail Think Tank.

Martin regularly advises the boards of his clients on their key strategic questions and challenges. These cover customer-based questions such as how to transform their business to truly put the customer first, and how to remove friction for customers and drive engagement. He also covers more business-based challenges including how businesses should prioritise their investments and roadmap for growth, as well as how to internationalise and into which markets. He also advises on how to develop omnichannel strategy and the role of the store, as well providing thought leadership for global organisations.